FIRST-PARTY WEB ANALYTICS

See your traffic.
Find your signal.

Understand what brings people to your website, what they do next, and how much of your traffic is actually human.

Human traffic. Bot visibility. Your own first-party setup.

Your website, in focusSAMPLE DATA
Actual dashboard with sample data showing visitor days, pageviews, sessions, a daily traffic chart, and human and crawler traffic breakdowns
Real dashboard · fictional demo websiteExplore your reports

ACROSS THE SERVICE

A shared view of the web.

Anonymous signals. A little more perspective.

Loading service totals…
Pageviews & sessionsSources & campaignsEvents & conversionsHumans & crawlers

THE BIGGER PICTURE

Know what is happening.
Understand what matters.

From your busiest pages to crawler activity, get a practical view of your website in one workspace.

01 / AUDIENCE

A clear view of your visits

Explore pageviews, visitor days, sessions, and observed visit duration. Choose a date range and compare daily trends.

Illustrative trend · your dashboard shows your data
02 / TRAFFIC QUALITY

Put bots in perspective

Separate likely human activity from automation. Inspect verified search crawlers, AI crawlers, and other traffic classes alongside your reports.

Human trafficSearch & AI crawlersOther automation
03 / ACQUISITION

Follow the path to your site

See the pages, referrer origins, and campaigns behind your activity. Explore country and device breakdowns.

04 / ACTIONS

Measure meaningful moments

Track custom events, allowlist their properties, and set conversion goals. Export daily report data as CSV when you need another view.

webanalytics('signup')

A LIGHTER FOOTPRINT

Built around your website.
Mindful of your visitors.

Collection runs through your own origin. Identifiers are scoped to each site, and raw IP addresses are not stored in analytics events.

  • First-party event collection
  • Consent controls and a persistent opt-out
  • Respect for Do Not Track and Global Privacy Control
  • Scoped API keys for access to your data

Session state uses browser storage. Configure consent and your privacy notice for your own website and audience.

FROM SETUP TO SIGNAL

One website. Three simple steps.

  1. 01

    Add your website

    Sign in to your workspace and register the origins you want to measure.

  2. 02

    Connect the tracker

    Install the provided script and route collection through your website’s origin. Choose your consent settings.

  3. 03

    Explore your traffic

    Open your reports, switch traffic filters, and configure events that reflect your goals.

Already have a workspace?Sign in with your private workspace access token.Sign in ↗

YOUR WEBSITE, IN FOCUS

Make sense of the traffic
that comes your way.

Open dashboard